While there is no doubt that video will continue to be a trend that is here to stay as part of your marketing strategy, here are the trends we are closely watching in 2023.
Google Analytics 4
Yep, you knew this would be on the list. Come July, the old way of tracking data with Analytics is changing. It's best to be prepared early so you aren't scrambling to figure out what to do when things switch over.
Further reading: Google Analytics 4 - What is It, What's Changing, and How Does it Affect Me?
Intent-Based Marketing
When was the last time you looked at your business' customer journey? Talking the language of your customer as it relates to where they are in the buying process is crucial. Someone searching for "Types of Bluetooth Speakers" is very early in the buying process. They should be shown different messaging compared to someone searching "Sonos Bluetooth Roam XL speaker". The second person knows exactly what they want, they are probably ready to buy. They've done their research, so they don't need a page touting "Best Bluetooth Speakers". Understanding how your customers buy and sending the right messaging during that process is essential to boosting your conversions.
Further reading: Creating Effective Landing Pages
Audio Ads
This one we are excited about! A new ad format was launched late October 2022 that allows audio only ads to serve to YouTube listeners, Google Nest users and on Podcasts. This will open your brand up to a whole new audience that may not be consuming content in a way that you are currently advertising with today.
Let Your Brand Shine
How long have you been using your current logo? Does everyone use it the way they should? Does your brand have a consistent voice? Does your brand still convey what you do to customers? These are all questions you should be asking. While updating your logo isn't always necessary, putting some parameters on how it's used and ensuring your brand messaging is reaching your target audience and reflects your brand's personality are necessary. Having a cohesive brand is a surefire way to stand out amongst the competition.
Further reading: Rebranding Your Business // Redesigning Product Packaging
If these trends have you realizing that you could use some help with your marketing strategy, reach out to one of our Account Managers to see how JH can help you with your marketing goals this year.
