Your logo is one of your brand's most essential assets and should be treated with intentionality, but how do you manage to make your logo work with every marketing medium?
Marketing comes in various forms, from commercials to billboards and everything in between, and your logo should be able to adapt to the medium. Creating variations of your logo, including icon-only, horizontal, stacked, one-color, and other formats, allows your logo to be used almost anywhere. However, have you considered how your static logo is perceived in video formats?
What is an Animated Logo?
An animated logo is a version of your static logo in motion graphic form.
A successful animated logo is short (usually under 10 seconds), concise, and effectively reveals the static logo. They can come in many forms, such as MP4s, GIFs, and SVGs. Think of an animated logo as an unveiling of your brand to each potential new client, consumer, or user. It can often further push the services, products, or mission in this short animation.
Here are examples of past logos JH has created for our internal products and brands as well as our clients:
Each animation is uniquely created for the brand, further pushing the brand's personality.
Where Can You Use an Animated Logo?
An animated logo is a great asset to have in your brand library.
With the rise of TikTok, Instagram Reels, and YouTube Shorts, it’s no surprise that videos reign supreme. After all, videos now tend to perform better across social media. Animating logos is a great way to include branding in videos, including it in the intro or outro.
Other than videos, you can use an animated logo in a variety of settings:
- Email Marketing and Newsletters
- Digital Ads
- Conference / Event Graphics
- Slide Decks / Presentations
- Commercials and Promotional Videos
- Internal TV and Meeting Room Displays
- Loading Screen on Website or App
- Social Media Stickers
- Blog Posts
There are so many possibilities for integrating an animated logo into your marketing. Not only can you use it for your main brand, but you can utilize animation in ad campaigns. Here is an animation that is designed to appear at the end of a series of video ads for Essex Brownell's "Everywhere You Live and Work" campaign:
Why Should Your Business Have an Animated Logo?
Attention
Compared to a static logo, animated logos are more attention-grabbing and offer more visual excitement for the user. A motion graphic gets both your internal team and your external audience excited!
Professionalism
Creating an animated version of your logo brings professionalism to your brand, as many top companies across various industries utilize motion graphics in their marketing. It shows the viewer your brand's legitimacy and care for your business. The consumer recognizes when a business doesn't put forth the effort in its brand.
Uniqueness
An animated logo is another way to push your brand personality and tell your business story. You can tell a short visual about your business product, offering, or values through motion graphics. For example, let's say you own a coffee shop. Along with coffee, you have recently been doing a fair amount of sales in muffins, but your logo only shows a coffee mug. A logo animation could expand upon your logo by graphically showing not only coffee but also muffins. Use a logo animation as a tool to expand upon your business.
Your static logo should always be the primary form of your brand; however, an animated version of your logo can level up your branding, providing attention, professionalism, and uniqueness to your brand story.
Want to see what your logo would look like animated? Reach out to our team!
