Did your boss ask you to start a company blog, and you have no idea where to start? Well, you’re in the right spot! At JH we love to share the latest and greatest trends, best practices, and our company culture, so you can say we are kind of a pro at writing blogs. Let's get started!
How Long Should Your Blog Posts Be?
At least 500 words to rank well in search engines, but the longer the better. More information in your blog post will help search engines better serve your webpage.
Think of the Google bots of new learners, you want to give them as much information as you can, so they know what you are talking about. But don’t overthink this! Sometimes there aren’t over 500 words to share a company update, and that is okay. We want to have quality content.
How Frequently Should I Be Posting?
Research shows that posting at least one blog post weekly will increase your site's traction. If you can do more than one a week, great! But don’t push yourself to rapid-fire content if it isn’t well thought out.
At JH, we meet the quarter before to delegate who will be posting each week and have it due the week before it goes live to get graphics created and ready to go. Doing this gives the editor plenty of time to research and write before their go-live date.
Author Bios… Do We Even Need Them?
Adding author bios provides a face to the brand, it lets your consumer “connect” on a deeper level. We all have different writing styles, so including the author’s bio will help the reader identify who is talking and what type of content to expect.
What to Write About?
Sometimes this can be the most over-thought part. There is so much day-to-day information that can be turned into a blog. Here is a good list to get you started!
- Product feature – Does your company manufacture or supply products to consumers or other companies? Talk about them and what makes them great! Just release a new product or upgrade a product to make it better? These are all great things to share with your reader.
- Professional success - Is something going well? Create a case study!
- Industry feature – Share big changes in your industry.
- Meet the expert, supplier, or even the team – Similar to the author bios, this allows your audience to learn more about what you’re all about!
- Share what tradeshows you will be at and where they can find you.
- Company updates, day in the life, intern experience – Company culture gives potential new employees a snapshot of your company's dynamic. It can help with your recruitment process. If you are needing additional help onboarding, we’d love to talk!
Additional Tips
Before you start to write, it is important to identify the keywords that you want your content to rank for on Google. Once you have created a list of these keywords, make sure to incorporate them in your blog as you write it. Remember blogs are a great way to increase traction to your website and improve your online presence.
When writing, consider whether you would enjoy reading what you've written. If not, add some personality to it. The goal is to keep the reader engaged! If you're unsure, don't hesitate to ask someone else to review your work. Peer reviews are helpful for identifying areas of improvement. If you can't find someone to review it, take a break and come back to it later with a fresh perspective. Finally, before finishing up, make sure to include a call-to-action and internal links where it's appropriate.
When you are ready to publish your blog, make sure to share it on various platforms such as email lists, social media, and with your colleagues. This will help to increase the visibility and reach of your content.
Are you ready to begin your blog journey? Following these steps will ensure a successful start. If you're still needing help, contact us and we'll schedule a meeting to identify your goals and get started. We’d love to help!
