It's a new year, which means there are new trends our teams are keeping an eye on to ensure we are keeping up across all areas of business.
Branded Merch Trends for 2025
There's a shift towards understated branding on merch, where subtle logos and minimalist designs are preferred. These designs blend well with the recipient's daily life without being overly promotional. This approach increases the likelihood of regular use, enhancing brand visibility over time.
2025 Apparel Trends
Elevated basics are trending - think premium quality t-shirts, hoodies and athleisure wear with clean lines and quality fabrics. These pieces focus on comfort and versatility while maintaining a stylish appearance.
Digital Marketing Trends in 2025
In 2025 we’re closely monitoring several key developments in digital marketing. First, we’re watching how Google navigates the ongoing antitrust suits, which could disrupt the SEO/SEM landscape and lead to significant changes—both positive and negative. Second, with AI becoming increasingly integrated into daily life, we’re excited to see emerging innovations and explore how they can benefit our clients. Finally, we’re keeping a close eye on the growing integration of ecommerce capabilities within social media platforms, making it easier than ever for users to make purchases directly from their platform of choice!
2025 Design Trends
The JH design team predicts many new and reoccurring trends in 2025, including anti-design styles, punchy social videos, sustainable design practices, and incorporating AI into design processes. However, one trend we are watching particularly is the use of micro-interactions and micro-animations within website design.
Micro-interactions are, as you probably guessed, small animations. Whether an animated button, subtle icon animation, or background animations, these low-key details make a big impact to the overall customer experience, further driving real-time feedback interactions and accessibility for the user.
Development Trends for 2025
The JH development team is continuing to keep an eye on several emerging and existing trends. One growing trend is the use of AI and machine learning for code development. We continue to explore how we can best implement AI in our development process safely and efficiently.
There have been many advancements in web accessibility over the past year and we will continue to integrate these features as we move forward to help ensure our sites are easier to use for everyone. We will also continue to develop sites that work with the wide variety of device screen sizes.
Trends from Our Sales Team
A trend we're seeing continue into 2025 is how organizations leverage their culture for more than improved recruitment. When you feature your culture through compelling video storytelling, you may notice some unintended outcomes of an increase in quality leads AND improved employee retention. Today's buyer wants to know who they are partnering with and by sharing your company's culture through strategic video marketing, you also enhance your credibility, authenticity and relatability.
Additionally, when your employees feel engaged to be part of the process or better yet, part of the mission, they gain a stronger sense of purpose. This ultimately leads to employee loyalty and improved retention of your best people. Overall, this will be a growing trend for employers in 2025.
If you are also watching these trends and want to make sure your business is keeping up, send us an email and let us know how we can help.
