Case Studies
See real life results we've achieved.
How one of the largest boating expos in the region made an even bigger splash.
Facebook Event Responses
Increase YOY Event Responses
Ticket Coupon Clicks
Impressions Per Show
Fort Wayne Boat Show and Sale holds one of the largest expos of boats and watercrafts every year. After being in the business for over 40 years, they were looking to modernize their outreach strategy and engage with their audience online. They wanted a strategy that kept their core audience engaged while attracting new fans.
JH got to work on creating a comprehensive outreach strategy. We created an audience segment of previous attendees, so they were aware of the upcoming show. We also created a new audience using detailed demographic targeting to get the Fort Wayne Boat Show name in front of a new audience of boating enthusiasts. Finally, we coordinated a series of organic posts on social media leading up to the event to keep their core audience informed and engaged.
Facebook Event Responses
Increase YOY Event Responses
Ticket Coupon Clicks
Impressions Per Show
Since partnering with JH, the Fort Wayne Boat Show continues to see steady growth in responses to their annual show. The digital portion of their marketing helped introduce their show to a new audience and helped grow their core audience. With this winning outreach strategy, the Fort Wayne Boat Show continues to see success for their annual show.
JH has helped our social presence grow for The Fort Wayne Boat Show over the past few years. We are now able to reach a wider area more effectively and get the boating enthusiast from IN, OH and Michigan to come to our show. We appreciate how easy they are to work with on this event.
Fort Wayne Boat Show and Sale